We are INNOVATION, PASSION and COMMITMENT…
we are NATURAL CRUNCH.
Our roots came from 2006, when Mr. Antonio Ramirez Fajardo, PhD in Bioprocess Engineering, made the decision to leave his Department at University of Almería in order to dedicate himself to agri-food innovation, through the sustainable development of new processes and healthy foods, based on technologies related to natural antioxidant contained in fresh products.
It was during those previous years of entrepreneurship when we were able to develop and apply an exclusive dehydration – Texturing technique, to obtain a unique product with a surprising flavour and a crunchy texture that, could be, itself, a natural source of health for the consumer.
And it was how, in 2011, Natural Crunch was born, inheriting this philosophy of continuous healthy innovation as an indispensable tool for the improvement of products and processes to reach an extreme differentiation, creating absolutely new products perfectly aligned with the food trends: Health, tasty and convenience, avoiding the use of artificial colours, unkown ingredients, incomprehensible “E” numbers, additives and preservatives common to many “fast food” in the Market: VitaSnacks.
Today, Natural Crunch is LEADER in the application of dehydration- texturing processes and its technological vocation, part of its DNA, make it fully active in this field, participating in several R+D+ i projects at national and international levels.
Our values are based on:
the INNOVATION, that we carry in our DNA.
The pursuit of the CONTINUOUS IMPROVEMENT.
WE PUT OUR HEART AND SOUL IN EVERYTHING WE DO.
Natural Crunch continues its international expansion consolidating markets and opening new frontiers, getting to be present in more than 30 countries: west and east European countries, Asia, Oceania and USA.
Natural Crunch’s infrastructure is located in Benahadux (Almería), for which substantial investments have been made to ensure all the necessary equipment and sufficient production capacity that ensures the quality and traceability of our products at the best price.